Top tier football teams have a lot of fans who follow them on various social media platforms. The most prominent platform for fans is by far Facebook. In January 2019, Real Madrid was the football club with the most followers on every platform with a total of 109.44 million Facebook followers. The only other club that comes close to Real Madrid is Barcelona FC, which had 102.66 million Facebook followers at the time.
Instagram and Twitter
The two next most popular social media platforms, used to follow top tier football clubs, are Instagram and Twitter. On Instagram Real Madrid had the most followers at 67.16 million, followed by Barcelona FC at 63.77 million. However, on Twitter Barcelona FC has the bigger following with 52.39 million compared to Real Madrid’s 50.77 million. Other clubs which come closest in terms of social media popularity include Manchester United, FC Bayern Munich and Chelsea FC but every other has significantly less followers.
Club values
Real Madrid also had the highest enterprise value of all clubs in Europe at approximately 3.2 billion euros, closely followed by Manchester United. Bayern Munic was the most successful club in Germany, when considering enterprise value or fandom.
Leading football clubs in the world by size of digital following on social media in 2019, by platform
(in million followers)
Characteristic
Facebook
Instagram
Twitter
Youtube
Sina Weibo
Others
Barcelona FC
102.66
63.77
52.39
5.84
5.95
9.39
Real Madrid
109.44
67.16
50.77
4.18
3.47
7.97
Manchester United
73.28
25.28
20.81
1.31
9.32
7.06
Chelsea FC
47.65
14.34
15.34
1.04
4.26
7.46
Arsenal
37.78
13.02
14.14
1.13
4.78
5.35
FC Bayern Munich
49.46
14.87
6.4
1.02
3.79
3.68
Liverpool FC
32.37
11.43
12.67
1.78
2.5
6.36
Juventus
36.09
20.53
8.37
1.75
0.83
1.91
Paris St. Germain
35.73
18.02
8.26
1.66
1.51
1.57
Manchester City
36.67
9.8
11.2
1.58
8.31
4.77
AC Milan
24.79
5.2
6.9
0.46
1.18
5.89
Galatasaray
12.65
5.57
8.77
0.43
0.02
0.99
Borussia Dortmund
15.2
6.55
3.31
0.39
1.78
1.22
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RESULT Sports. (January 30, 2019). Leading football clubs in the world by size of digital following on social media in 2019, by platform (in million followers) [Graph]. In Statista. Retrieved March 14, 2025, from https://www.statista.com/statistics/827759/largest-soccer-clubs-worldwide-digital-community-size/
RESULT Sports. "Leading football clubs in the world by size of digital following on social media in 2019, by platform (in million followers)." Chart. January 30, 2019. Statista. Accessed March 14, 2025. https://www.statista.com/statistics/827759/largest-soccer-clubs-worldwide-digital-community-size/
RESULT Sports. (2019). Leading football clubs in the world by size of digital following on social media in 2019, by platform (in million followers). Statista. Statista Inc.. Accessed: March 14, 2025. https://www.statista.com/statistics/827759/largest-soccer-clubs-worldwide-digital-community-size/
RESULT Sports. "Leading Football Clubs in The World by Size of Digital following on Social Media in 2019, by Platform (in Million Followers)." Statista, Statista Inc., 30 Jan 2019, https://www.statista.com/statistics/827759/largest-soccer-clubs-worldwide-digital-community-size/
RESULT Sports, Leading football clubs in the world by size of digital following on social media in 2019, by platform (in million followers) Statista, https://www.statista.com/statistics/827759/largest-soccer-clubs-worldwide-digital-community-size/ (last visited March 14, 2025)
Leading football clubs in the world by size of digital following on social media in 2019, by platform (in million followers) [Graph], RESULT Sports, January 30, 2019. [Online]. Available: https://www.statista.com/statistics/827759/largest-soccer-clubs-worldwide-digital-community-size/
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